Course Catalog

Our catalog of courses focuses on specific areas of business management, boosting the knowledge, management and operational skills of the participants.

 

Marketing Programs

- Marketing Management Strategies

- The Marketing Plan

- Pricing Strategy: Measuring and Capturing Value.

- Consumer and Shopper Promotions Development

- Customer Centric Organization

- Digital Marketing

- Digital Advertising

- Social Media Management

- Marketing Finance

 

Sales Programs

- Leadership and Sales Teams

- Sales Negotiation

- Key Account Management

- Sales Planning

- Distributors and Territory Management

-  Persuasion Triggers.

- Monitoring Sales Teams

- Commercial Coaching

- Sales Team Coaching

- Applying Coaching Techniques in Modern Sales

- Persuasive Sales and Negotiation

- Advanced Sales Techniques

- Finance for Sales

 

Trade and Shopper Marketing

- Category Management

- Implementing Trade Marketing in the Organization.

- Trade Marketing and Channel Strategies

- In Store Execution Excellence

- Optimizing In Store Promotions

- Shopper Marketing. The focal point between retailer and Industry

- Shopper Marketing Insights

 

Costumer Service

- Quality and Customer Service .

- Excellence in Customer Service

- Effective management of complaints: solutions for customer loyalty.

- Telemarketing as a Marketing and Follow-up Tool .

 

 

Supply Chain and Logistics

- Supply Chain Management

- Basics in Business Logistics

- Implementing Sales & Operational Planning (S&OP

 

 

Management Skills

- Leadership and Sales Team Direction

- Commercial Negotiation

- Managing Innovation

- The detonators of persuasion.

- Monitoring Equipment Sales

- Commercial Coaching

- Sales Team Coaching .

- Applying Techniques in Modern Sales Coaching

 

For detailed information on each course, please contact school@incompanybs.com